Apple Produces ELECTRIC CAR with Help of Tesla Employees
tesla and apple are the two companies that manage and control the whole customer experience throughout the sales cycle they both don't rely on dealers or franchises but use the allure of their products to inspire word of mouth and media interest there are many similarities between them but they might well soon be competing directly against each
other and one of them can be making many more billions while another one can be losing billions watch until the end of this video to learn what is happening recently apple has hired Christopher c.j Moore a former tesla autopilot software director to work on its next electric car project Moore departed tesla in October after working there for nearly seven years people familiar with the situation told some reliable sources earlier this week that Apple has formally hired Moore to assist in the development of a self-driving automobile more will report to Stuart powers a former tesla executive who joined apple in late 2020 after months of conjectures apple's electric car project appears to be taking a more serious and urgent turn while apple's concrete and solid ambitions to build an electric vehicle were all but guaranteed the corporation spent 2021 ironing out the vehicle's finer aspects apple will design and produce the car on its own despite earlier agreements with Toyota and Hyundai for vehicle production and development according to some previous reports from Korea apple's much-rumored electric automobile would be built independently as the project got more real this year apple held conversations with several prominent automakers but it now appear that the tech giant is much more interested in constructing its own electric vehicle without any assistance from third parties according to the information from some trustworthy Korean analysts apple had been developing its own automobile research institute and had been pushing for the construction of its own vehicle apple had previously been in talks with major automakers such as Toyota BMW Hyundai KIA and Nissan all of which have extensive automotive experience and could help apple with the production research and development apple had previously advocated
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cooperation-based approach but now things appear to have stalled owing to production difficulties across the board putting an apple in quite a tight position as a consequence apple had been eager to get started on the project and it appeared that the most efficient way to do so was to create the vehicle and all of its technologies in-house apple filed the request for quotation to global auto components manufacturers while also reviving a vehicle development lab the provider would be chosen very soon companies had always been focusing on creating and producing their own evs to continue to provide customers with adequate mobility options as the automotive markets shift towards electrified vehicles and gas-powered ones become less prominent because conversations with automakers for a collaboration on the event's development had been put on hold repeatedly apple seemed to have concluded that it would have to create the car in-house as car businesses strategize about how to negotiate the massive shift in the car sector, apple was likely to get ghosted or have meetings postponed as a result now Apple had been working on its own car before 2014 but only two years later opted to partner with a well-established automaker that could supply expertise and production facilities it was a brilliant and sensible plan apple currently excels at making phones and computers but developing an automobile on its own would likely take years in the short term a collaboration might have been beneficial but apple is much more likely to benefit from developing the
vehicle by itself Mr. Moore resigned from tesla immediately after some records indicated that he had believed tesla's CEO Elon musk had misrepresented tesla's full self-driving suites capabilities Mr musk's definition of fsd according to Mr. Moore does not match engineering facts Mr musk however has never claimed that fsd is a completely automated driving system but he has claimed multiple times that he believes Tesla will attain level 5 autonomy eventually Mr. Moore was also called to testify and bear witness in a Florida case regarding the death of a man who died in 2019 after being involved in a terrible accident after utilizing tesla autopilot for 10 seconds according to the data the driver was not utilizing autopilot properly because his hands were not on the steering wheel at the time of the incident this death of the 50 year-old man in the car crash back in 2019 has culminated in the trial that will eventually feature tesla's CEO Elon musk and national highway advisor mystic cummings as witnesses the focus of the trial will be on tesla's autopilot driving assistance technology which is being blamed for the accident by the victim's family's lawyers banner had been killed in a catastrophic accident in march of 2019 after his tesla model 3 crashed with a semi-truck on the Florida highway banner enabled autopilot just 10 seconds before the crash according to the national transportation safety board in one of the emails it sent out tesla however stated the following we're told the national highway traffic safety administration and the national transportation safety board shortly after the accident because the vehicle's locks indicated that the driver activated autopilot for the first time just 10 seconds before the accident and then removed his hands from the wheel during that drive autopilot had never been engaged
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before we are very grieved by this event and our hearts go out to everyone who has been touched because of its autopilot accidents involving teslas have become some of the most well publicized occurrences in the auto market when a tesla crashes the media frequently assumes it had been caused by the autopilot or full self-driving system tesla on the other hand never urges the drivers to take their hands off the wheel when using those features meanwhile apple's electric car development team has also become much more well-rounded michael schweckuch who contributed to tesla's draft range and steve mcmanus a former head of interiors are two ex-tesla members of the team we don't know much or really anything at all about the rumored apple car except that the information published leaked or officially stated provides yet another strong signal that one is actually on the way however as compared to his former employer mr elon musk mr moore had been recognized for his much more realistic stance on the current state of self-driving vehicle technology more than 11 and 700 tesla cars had been recalled earlier this week due to problems with the full self-driving beta software placed on them many issues have been documented including one involving sudden braking this demonstrates that even industry experts had been having difficulties getting self-driving technology to work properly in a way that eliminates the need for ongoing human monitoring well the apple automobile project is cloaked in privacy and intrigue and it's unclear exactly what the business had been working on it could be a fully fledged electric vehicle or it could be an independent software system that can be installed on vehicles built by other manufacturers mr cook for example stated back in april that autonomy is a basic technology when you take a step back the vehicle resembles a robot in many aspects a self-driving automobile is a robot as a result there are many things you can do with autonomy we'll have to wait and see what Apple does it's also being rumored that Apple had been teaming with several vehicles manufacturers and electronics experts to help bring its own vision to light that could indicate that an actual physical apple car is on the way rather than a set of software programs that can be installed in other vehicles although Mr cook has also said that Apple is much more interested in the software side of autonomous driving than in building a fully-fledged vehicle apple had been rumored to be following in tesla's steps and taking charge of every aspect of the vehicle making process from onboard software to wing mirrors according to some recent sources if and when the vehicle does materialize it will be one of the most significant debuts in apple's history what do you think about apple's potential in the electric car world where tesla is drilling supreme at the moment let us know in the comments what you expect from Apple in the near future.
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